- What is one of the common mistakes when running a B tests?
- What are the limitations of a B testing?
- What is AB testing for content?
What is one of the common mistakes when running a B tests?
One common mistake with A/B testing is running the split test too soon. For example, if you start a new OptinMonster campaign, you should wait a bit before starting a split test. At first, there's no point in creating a split test because you won't have data to create a baseline for comparison.
What are the limitations of a B testing?
Another limitation of A/B testing is that it requires the tester to extend the results indefinitely into the future. Traditional A/B tests assume an unchanging world view and don't take into account changes in trends and consumer behavior and the impact of seasonal events, for example.
What is AB testing for content?
A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.