A/B testing for mobile apps? [duplicate]

1. Can you ab test an app?
2. Why is a B testing harder on mobile?
3. How do you do ab test on Android?

Can you ab test an app?

A/B testing for mobile apps is the testing of multiple versions of a defined variable, such as creative or copy. This form of testing works by segmenting an audience into two or more groups, exposing each segment to a different version of the variable, and analyzing how the variable affects user behavior.

Why is a B testing harder on mobile?

4) The test duration: Due to possibilities of online-offline modes of the mobile devices, data from the A/B tests on the app gets collected on a deferred basis. Additionally, app updates are available on a monthly basis, thereby causing additional delays. This, in turn, affects the duration of the A/B Test.

How do you do ab test on Android?

Select A/B testing tab from left on firebase console. Now click on create experiment button. You will see a popup like below, click on remote config. You will see a window like below with 4 sections- Basic, Targeting, Goals, Variants.