Testing

A/B Testing Homepage Variants

A/B Testing Homepage Variants
  1. What is variant in AB testing?
  2. How do you a B test the homepage?
  3. Can you do AB testing on a website?
  4. What is AB testing landing pages?

What is variant in AB testing?

A/B tests. An A/B test is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original (for example, a different colored call-to-action button).

How do you a B test the homepage?

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline, button or be a complete redesign of the page.

Can you do AB testing on a website?

To do an A/B test on your website or in an email, you'll need to use an A/B testing tool. If you're a HubSpot Enterprise customer, the HubSpot software has features that let you A/B test emails (learn how here), calls-to-action (learn how here), and landing pages (learn how here).

What is AB testing landing pages?

A/B testing (sometimes called “split testing”) is a method used for comparing two versions of a web page to see which performs best. When it comes to landing pages, this means pitting two slightly different variations of the same page against one another to see which one yields the highest conversion rate.

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