Testing

A/B Testing. How should it be done?

A/B Testing. How should it be done?

How to Conduct A/B Testing

  1. Pick one variable to test. ...
  2. Identify your goal. ...
  3. Create a 'control' and a 'challenger. ...
  4. Split your sample groups equally and randomly. ...
  5. Determine your sample size (if applicable). ...
  6. Decide how significant your results need to be. ...
  7. Make sure you're only running one test at a time on any campaign.

  1. How do you perform an AB test?
  2. What is AB testing and what are the best practices for using it?

How do you perform an AB test?

A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

What is AB testing and what are the best practices for using it?

A/B tests need time to gather enough data to either prove or disprove your hypothesis—two weeks is the recommended A/B testing best practice. As you build out experimentation processes at your company, include guidelines for both the scheduling and duration of tests.

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