Itqualityassurance
What is AB user testing?
A/B testing is when users are presented with one of two versions of a design—an A version or a B version—and conversion rates for each version are compared to see which version performs best. A variation of A/B testing is multivariate testing, which is when you test three or more versions of a design.
Is AB testing a usability testing?
Usability testing explains users' behaviors and why they decide to do an action, whereas A/B testing explains users' preferences and what feature performs the best on your site. Usability testing provides qualitative data, and A/B testing explains the quantitative data. For optimal results, use both options.
Is a B testing the same as UX testing?
In a nutshell, you run usability testing when you want to know the 'why' behind users' actions. Meanwhile, A/B testing is used when you want to know what performs better on your website. For example, you have set a goal to attract more visits for a product category and increase the conversion rate.
