Itqualityassurance
What is AB user testing?
A/B testing is when users are presented with one of two versions of a design—an A version or a B version—and conversion rates for each version are compared to see which version performs best. A variation of A/B testing is multivariate testing, which is when you test three or more versions of a design.
What is AB testing example?
For example, you might send two versions of an email to your customer list (randomizing the list first, of course) and figure out which one generates more sales. Then you can just send out the winning version next time. Or you might test two versions of ad copy and see which one converts visitors more often.
What is AB testing design?
A/B testing — a technique of showing two or more variants of a design to users at random to find out which one performs better — is just one approach you can use.
