Are FAQ pages important?
An FAQ page can help users navigate your site.
Not only does an FAQ with links to related content provide your user with a deeper experience of your website, it also boosts your internal link-building, which is an important search ranking factor.
Where do you put FAQ on a website?
Make your FAQ page easy to find
For customers who are going straight to your site for answers, put the link to your FAQ or support page in a highly visible place—preferably in the top navigation bar. This will encourage customers to read through the FAQs before they reach out to a support rep or open a ticket.