Adoption and engagement metrics

1. What is the difference between adoption and engagement metrics?
2. What are adoption metrics?
3. How do you measure adoption level?

What is the difference between adoption and engagement metrics?

While measuring engagement is similar to measuring adoption, the latter gives the percentage of key features your customers are using. Customers can be highly engaged by only using a few features, but the adoption metrics let you know the number of unique features in use.

What are adoption metrics?

Adoption rate is measured by the number of customers using a feature. Specifically, you're looking at the total number of users for that feature as a percentage of the total number of users for your product as a whole. This metric helps you identify features that suffer from adoption friction.

How do you measure adoption level?

It is the percentage of new users to all users, whether it is for a product or a specific feature. For example, if you have 22 new users this month and the number of total users is 200: Your adoption rate is 22/200 x 100 = % 11.