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What are engagement ads?
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds). Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
What are expandable ads?
An expanding creative is an ad with two sizes, an initial size and a larger size . The smaller size fits within a standard banner ad space, while the larger size appears to expand outside the initial ad boundaries. The ad can expand automatically or when a user clicks or rolls over it.
Why engagement ads are important?
Engagement is what helps advertising break through the clutter to ultimately motivate consumers to research products and take action. Engagement can take many forms, including readership, time spent with media, trust in media or action taken.
