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What is alternative design?
1. When a product is available in different designs where all the designs share the same components, but the arrangement of those components is different in different designs, they are referred as design alternatives.
Why is developing alternative design important?
The goal of the alternative design phase is to develop interfaces or systems to do a better job of meeting the needs of the user than their existing practices. In particular, our job is to hone in on what problems we want to solve.