Itqualityassurance
- Why are pop-up windows less effective for advertising today?
- What are pop-up windows?
- Should you use popups?
Why are pop-up windows less effective for advertising today?
The problem with most pop-ups is they get in the way of the visitor's experience on a website, rather than enhance it. This is likely because the offer in the pop-up is either not valuable to the visitor or isn't relevant.
What are pop-up windows?
A small window that is displayed on top of the existing windows on screen. A popup window can be used in any application to display new information; however, the term often refers to an advertisement (see popup ad).
Should you use popups?
Some pop ups can slow down your website's load time, which annoys and frustrates impatient, time-crunched site visitors. They will likely exit your site to visit a competitor's site if the page doesn't load quickly. Page load speed is also a ranking factor Google uses in its search results page ranking algorithm.
