Itqualityassurance
- How to design a CTA button?
- What size should a CTA button be?
- How many CTAs should an email have?
- What are CTA buttons?
How to design a CTA button?
Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer like: Try Our Free Trial.
What size should a CTA button be?
Apple recommends that CTAs be at least 44 pixels by 44 pixels to be touchscreen-friendly. Microsoft recommends 34 pixels by 26 pixels, and goes further to note that there should be at least 8 pixels of space between elements. Be aware that there is a tipping point where the CTA becomes too big as well.
How many CTAs should an email have?
In general, try to stick to just one primary and one secondary CTA -- and in certain situations, it might also make sense to sprinkle the page or the email with some subtle things like social sharing/follow buttons. Just don't be all in your face about those if you're also promoting a primary and secondary CTA, too.
What are CTA buttons?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as 'Sign Up' or 'Buy Now' and generally takes the form of a button or hyperlink.
