Itqualityassurance
- What is the impact of using mobile devices on shopper behavior?
- How would you describe purchasing behaviour?
- What are the 4 types of buying behaviour?
- What are the factors that influence your buying decision of mobile?
What is the impact of using mobile devices on shopper behavior?
According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers' ability to recall in-store stimuli.
How would you describe purchasing behaviour?
Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.
What are the 4 types of buying behaviour?
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.
What are the factors that influence your buying decision of mobile?
The 4 independent variables are price, quality, product features, brand, and social influences. Based on the previous studies, many factors influence consumers' purchasing decisions in choosing a mobile phone.
