Itqualityassurance
What is a user journey in mobile app?
What Is a User Journey? A user journey is defined as a series of steps that represent how you want users to interact with your app. It involves the analysis of how users are interacting with the app to identify the weakest points in the path to conversion.
What are the 4 stages of journey mapping?
There are at least four stages in a customer journey: inquiry, comparison, purchase and installation. These stages may have different names; inquiry, for example, is sometimes called awareness. Often, there is a fifth stage called loyalty or advocacy.
