Are Animated Images considered bad UX?

1. Is GIF bad for SEO?
2. How animations can improve your app and user experience?
3. Are GIFs in emails effective?

Is GIF bad for SEO?

Are GIFs Bad for SEO? GIFs aren't bad for SEO – as long as you present them correctly, and don't let them slow down your site. GIFs can be bad for SEO if you rely on them over text, or make them too heavy. They can also be bad for accessibility – you have to make sure GIFs meet accessibility guidelines.

How animations can improve your app and user experience?

Animation can be used to make transitions more obvious, so it's clear what happened between where the user started and ended up. A well-designed transition enables the user to clearly understand where their attention should be focused. And as you see, transitions help users understand the pace and flow of an interface.

Are GIFs in emails effective?

GIFs grab your audience's attention and encourages them to read your email. Once you've got their attention locked in, your compelling email copy will motivate them to click on the call-to-action button. When the reader is on the landing page, they'll explore your website and, hopefully, make a purchase.