What are dark UI patterns?
What Are Dark Patterns in UX Design? A dark pattern is a deceptive user experience that takes advantage of the way people habitually use websites and apps in order to get users to do something they didn't intend to.
Who uses dark patterns?
Dark patterns are the opposite of what we should celebrate in design thinking. These experiences are made to benefit the company at the cost of the user. Nobody is innocent, tech giants, like Facebook, Microsoft, LinkedIn, Amazon, Apple, and many such others employ dark patterns into their strategies.
Why are dark patterns used?
Dark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices. Dark patterns can be found in many kinds of sites and are used by several kinds of organizations.