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Are pop-ups a good idea?
Bounce rate – Quite often the action users take is to leave your site. You lose other potential leads – Even if your pop-ups generate leads, you'll be losing others by interrupting user sessions. They can damage brand reputation – The spammy nature of pop-ups isn't exactly a confidence boost for consumers.
Are pop-up good for SEO?
Using pop-ups in an inappropriate way can trigger a penalty from Google. To avoid a penalty, Google recommends using pop-ups that don't make your website's content less accessible and are easy to close. We can assume that pop-ups could have an indirect impact on your SEO if they degrade your visitors' experience.
Should I use pop-ups on my website?
As CEO of IronMonk Solutions, I'm often asked if clients should run pop-up ads on their websites. As much as pop-up ads work well to convert visitors into subscribers, they're also an anathema to your SEO. The truth is that Google's PageRank algorithm favors websites that don't use pop-up ads.
