Itqualityassurance
- How do you respond to unsubscribe?
- Why are people unsubscribing from my newsletter?
- Can you email someone who has unsubscribed?
How do you respond to unsubscribe?
Right Way: Reply with “Unsubscribe” or “Remove Me” in the subject line. Some companies do not use sophisticated email service providers, and have a more manual email marketing workflow.
Why are people unsubscribing from my newsletter?
Remember that the top reasons people unsubscribe are related to frequency, content, and subscriber expectations. In addition to looking at the content and frequency of your emails, you'll also want to consider how your list changed over that particular period.
Can you email someone who has unsubscribed?
If a contact has unsubscribed from all communications with you, you could get into legal trouble for sending further promotional content via email, no matter how brief or compelling your content is. Many email marketing platforms (Hatchbuck included) won't allow you to send further emails to unsubscribed contacts.
