Asking for demographic and screening question at the end of the survey - benefits outweigh risks?

1. Why should demographic questions be at the end of a survey?
2. Should you put demographic questions at beginning or end of survey?
3. What are demographics in surveys?

Why should demographic questions be at the end of a survey?

Finally, a researcher may want to ask the demographic questions at the end of the survey because they could potentially distort the goal of the survey, impacting participant responses on survey questions pertaining to the topic being studied.

Should you put demographic questions at beginning or end of survey?

Demographic questions should generally be placed at the end of a survey. Demographic questions can be included towards the beginning of a survey if used for screening. Consider what steps will be taken to protect the anonymity or confidentiality of the results.

What are demographics in surveys?

The U.S. Census Bureau compiles information from demographic surveys to produce statistics that describe populations and their characteristics, such as age, education, housing and income.