Tone

Authentic/Slang Talk tone of language in UI design

Authentic/Slang Talk tone of language in UI design
  1. What is tone of voice in UX design?
  2. How would a UX designer differentiate between voice and tone?

What is tone of voice in UX design?

A website's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

How would a UX designer differentiate between voice and tone?

The voice represents the company or brand, and so should remain consistent across a given digital product experience. The tone also conveys mood, but in contrast to the voice, tone is something that is contextual and varies depending on what you're writing.

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