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On average, advertisers pay $2.69 per click on Search Ads, while the average CPC for Display Ads is $0.63.
- What is a good CPC for Google display ads?
- What is a good click-through rate for display ads?
- What is a good CTR for display ads 2022?
- What is a good average CPC for Google Ads?
What is a good CPC for Google display ads?
In 2021, the average CPC for this industry came in at $8.67. This average is not surprising, given the higher than average cost it takes to acquire a customer. On the lower end of the spectrum, Real Estate and Travel industries had the lowest average CPC at $1.40.
What is a good click-through rate for display ads?
Our benchmark data shows that a good click-through rate is about 6-7% for search ads like Google Ads. This figure is not set in stone, but it's a reasonable starting point. Plus, as you gain experience with managing a campaign, you should focus more on return on investment (ROI) than click-through rate.
What is a good CTR for display ads 2022?
According to LocalIQ November 2022 data, the average click-through rate for Google Ads is 3.17%. However, industries vary significantly around this data point. For example, arts & entertainment ads receive on average a high 16.29% click-through rate, whereas apparel/ fashion & jewelry ads receive a low 2.24%.
What is a good average CPC for Google Ads?
What is the average CPC in Google Ads? If you take the average CPCs across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. That's on the Search Network. On the Google Display network, clicks tend to be cheaper, averaging under $1.
