Average Customer Acquisition Cost (CAC) By Industry
Industry | Average Organic CAC | Average Inorganic CAC |
---|---|---|
Entertainment | $190 | $468 |
Environmental Services | $229 | $761 |
Financial Services | $644 | $1,202 |
Higher Education & College | $862 | $1,985 |
What is a good CAC ratio?
A good LTV:CAC ratio should be about 3 to 1. The value of an average customer should be three times more than the cost of acquiring them.
What is average CAC for B2B SaaS?
According to one report, the average CAC for a small B2B SaaS financial company is $1,450. At the enterprise level, the cost is $14,772.