Average

Average customer acquisition cost

Average customer acquisition cost

Average Customer Acquisition Cost (CAC) By Industry

IndustryAverage Organic CACAverage Inorganic CAC
Entertainment$190$468
Environmental Services$229$761
Financial Services$644$1,202
Higher Education & College$862$1,985

  1. What is a good CAC ratio?
  2. What is average CAC for B2B SaaS?

What is a good CAC ratio?

A good LTV:CAC ratio should be about 3 to 1. The value of an average customer should be three times more than the cost of acquiring them.

What is average CAC for B2B SaaS?

According to one report, the average CAC for a small B2B SaaS financial company is $1,450. At the enterprise level, the cost is $14,772.

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