Itqualityassurance
- In what ways would this new B2B web site differ from a typical B2C web site?
- Can you do B2B and B2C at the same time?
- Why and how a B2B oriented website needs to different from a B2C oriented website?
- Which of these factors are more important in making a sale in B2B over B2C?
In what ways would this new B2B web site differ from a typical B2C web site?
B2C pricing is almost always consistent, aside from coupons or special offers. B2B businesses, on the other hand, have variable pricing models, where prices drop based on purchase size. This leads to a different set of best practices when it comes to website design and copy.
Can you do B2B and B2C at the same time?
It's very possible to be a B2B and B2C business, but there can be pitfalls for selling to both audiences. For example, a lot of times I purchase products from distributors that I might not be able to get again for the same prices.
Why and how a B2B oriented website needs to different from a B2C oriented website?
B2B and B2C websites have different audiences, with distinct needs. When designing for a B2B website, you must support a long, complex buying cycle with as much information as possible. On the other hand, your B2C website should have top tier visual design, UX and usability.
Which of these factors are more important in making a sale in B2B over B2C?
Customer relationships are undoubtedly of prime importance in both B2B and B2C sales models. The difference lies in the time period of each customer relationship.
