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Banner Ad placement in a mobile app

Banner Ad placement in a mobile app
  1. Where are banner ads placed?
  2. What is a mobile app banner ad?

Where are banner ads placed?

Banner ads are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. These high-visibility locations include the front, bottom, or the side of a webpage; places where the eyes of browsers usually wander.

What is a mobile app banner ad?

A mobile banner ad is a rectangular system-initiated ad unit, which can be either static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session. Mobile banner ads might refresh automatically after a certain period of time.

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