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They tested “Buy Now” button colors on the site. The competition included a white button with green text, green button with white text, and red (dark orange) button with white text. And the winner was—you guessed it—the red button, this time with a 5% conversion lift.
- What color button gets the most clicks?
- What color is the Amazon Buy button?
- What colour should website buttons be?
What color button gets the most clicks?
According to the study, the red-colored CTA button performed better than the green-colored one (21% more people clicked on the red CTA button than on the green button).
What color is the Amazon Buy button?
5. Colors matter, and orange buttons encourage people to buy. The reason behind it is a bit of a mystery, but Atkinson thinks it's partly because "sites like Amazon and eBay have so popularized orange buttons that they've become what people expect."
What colour should website buttons be?
Blue is one of the best button colors for websites because it makes them easy to find. These colors also suggest feelings of trust, loyalty, and calmness. It is also seen as a color of stability and is commonly associated with security, reliability, and logic.
