Announce

Best practice for informing users of upcoming features

Best practice for informing users of upcoming features
  1. How do you announce new features to users?
  2. How do you announce new features to drive product adoption?

How do you announce new features to users?

How should I announce a new feature? The announcement should primarily be made over your blog, social media, and by sending emails to the existing customers and leads. After the release of the feature, you should set up tooltips and guides to let users know about the release inside your product.

How do you announce new features to drive product adoption?

You can announce new features with in-product announcements (use prompts like modals, lightboxes, or hotspots to drive attention), blog posts (explain new features in more detail), emails (re-engage inactive and churning users), and other channels.

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