Best practice for out-of-app notifications for in-app messages?

1. What is the difference between push notifications and in-app messages?
2. Should app notifications be on or off?
3. How do in-app notifications work?

What is the difference between push notifications and in-app messages?

In-app notifications vs push notifications

In-app messages differ from push notifications because of the user state each one target. The former communicates with people who are currently using the application while the latter sends apps outside the app to get the attention of users who don't currently have it open.

Should app notifications be on or off?

For most apps on your phone, turning off the notifications function is a boon to both you and your smartphone's productivity. Odds are pretty good that, if you had push notifications for every app on your phone, that you'd get nothing done.

How do in-app notifications work?

In-app notifications are messages that app creators can send to users within their app. They're commonly used to direct users toward points of interest to boost usage, retention, and lifetime value (LTV). Used properly, in-app notifications help users find what they're looking for and increase their satisfaction.