Infinite

Best practices for infinite scroll

Best practices for infinite scroll

Five Rules For Good Infinite Scroll

  1. Should you use infinite scroll?
  2. Is infinite scroll SEO friendly?
  3. Why the infinite scroll is so addictive?

Should you use infinite scroll?

Infinite scrolling typically works best for situations where users will want to scroll through homogeneous items with no particular task or goal in mind — for example, entertainment, news, or social media.

Is infinite scroll SEO friendly?

Infinite scroll is challenging SEO-wise.

Because of website indexing. Google enables JavaScript to load only a part of the content of a given page – the rest of the content is loaded when the user scrolls down the page.

Why the infinite scroll is so addictive?

The consensus is that infinite scroll works like a little lever. Users pull it, and they receive a shot of dopamine. Because of how the brain works, that makes it addictive. Endless scrolling can be bad for your mental health, especially when you find yourself constantly scrolling through bad news.

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