Best practices for settings - frame in positive or negative?

1. What is positive and negative framing?
2. What is negative framing?
3. What is a positive frame?

What is positive and negative framing?

Examples of Positive and Negative Frames

A positive frame would report the percentage of people who did not die. A negative frame would be to report the percentage of people who died.

What is negative framing?

Negative framing focuses on losing something. Where we talk about the fear of loss or fear of missing out (FOMO). It's also more prevention-oriented, highlighting things such as stopping problems before they occur.

What is a positive frame?

The positive framing (“will let”) supports clear thinking and optimism. You focus on capabilities, encouraging action. In the negative example, however, readers may react adversely. You've insinuated that they don't properly store their important details — and shared the resulting action as if they're being punished.