Best practices for technically executing AB testing on ecommerce site?

1. Can you do AB testing on a website?

Can you do AB testing on a website?

To do an A/B test on your website or in an email, you'll need to use an A/B testing tool. If you're a HubSpot Enterprise customer, the HubSpot software has features that let you A/B test emails (learn how here), calls-to-action (learn how here), and landing pages (learn how here).