What is cross promotional strategy?
Cross-promotion is a set of actions aimed at promoting products from different brands with similar audiences that are not in competition. It helps promote products and services, generate leads, boost sales, and establish brand awareness.
What are some examples of cross-promotion?
Cross-promotion, simply, is companies helping each other market. They may run joint-advertising like Coca-Cola and McDonald's, recommend each other's products like VISA and JPMorgan Chase, or sell each other's products like Comcast and HBO.