What is a good go-to-market strategy?
A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.
What are the 3 main parts of GTM?
The components of a go-to-market strategy are simple: market intelligence, market segmentation, and product messaging.