Why is it important to choose the right location?
Location plays a huge role in attracting and retaining the best employees, many of whom keep a close eye on where they're based in order to optimize work-life balance. Good location decisions can significantly boost a company's long-term performance. Poor ones can cost millions in lost talent, productivity and capital.
Where is the best location for your business?
The right location should always be near your target audience. Small businesses are so competitive that they have to be conveniently located to the target demographic. If the desired location is not near prospective customers, it is a bad location. You won't get the customer base you want.