Itqualityassurance
- What color should CTA buttons be?
- What are CTA buttons?
- What is the best color for a Buy Now button?
- Why you shouldn't use your brand color on buttons?
What color should CTA buttons be?
The most popular CTA color choices are red, green, yellow, and orange because they are bright, and they stand out against the background. The least common colors used with CTA buttons are black, white, brown, and grey. Since these colors are neutral, they blend with the backdrop easily.
What are CTA buttons?
A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as 'Sign Up' or 'Buy Now' and generally takes the form of a button or hyperlink.
What is the best color for a Buy Now button?
They tested “Buy Now” button colors on the site. The competition included a white button with green text, green button with white text, and red (dark orange) button with white text. And the winner was—you guessed it—the red button, this time with a 5% conversion lift.
Why you shouldn't use your brand color on buttons?
Many apps use their brand color on their call-to-action buttons. Doing this may seem like a harmless act of branding, but it can actually hurt the user experience. Brand-colored buttons can lead to inaccessible text labels, button state conflicts, and a lower clickthrough rate.
