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- What is brand perception theory?
- What is consumer perception theory?
- How is perception theory used in marketing?
What is brand perception theory?
Brand perception is the sum of a consumer's feelings, experiences, and thoughts about a product or service. It's what people believe a brand represents, rather than what a brand says it represents.
What is consumer perception theory?
The Concept of Consumer Perception
The Business Dictionary defines consumer perception as a “marketing concept that encompasses a customer's impression, awareness or consciousness about a company or its offerings.
How is perception theory used in marketing?
Perception methods are used in advertisements and promotional tools to build a brand image that consumers will perceive as trustworthy, valuable and suited to their own needs and self-images. As a marketer, the more you understand how your prospective customers think, the more effective your methods will be.
