Call to action landing page

1. What is a call to action on a landing page?
2. Where do you put CTA on landing page?
3. Why is CTA important in landing pages?
4. What are some examples of call to action?

What is a call to action on a landing page?

Every landing page needs a call to action (CTA)—a short phrase that guides visitors to take a desired action. While the body copy reflects your unique value proposition (you know, all the juicy benefits to the visitor), your CTA is the site of conversion, with one focused, action-oriented button.

Where do you put CTA on landing page?

Landing Page CTA Below the Fold Using Directional Cues

In order to entice your visitors down where you need them, use a directional cue to drive their subconscious. A good place to add this is the header of the form itself, pointing directly down at your form (which is your desired conversion goal).

Why is CTA important in landing pages?

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.

What are some examples of call to action?

“Buy Now” or “Download Now” are typical examples of simple calls to action. But a CTA can run longer, too, such as “Subscribe today so you'll never miss a post.” The possibilities are endless. A good CTA can help with decision fatigue and give meaning to your content.