Itqualityassurance
- What's the difference between archetypes and personas?
- What is a persona archetype?
- What is a role based persona?
What's the difference between archetypes and personas?
Personas and archetypes are functionally the same. They represent the same data and insights about our users' behaviors, attitudes, goals, and pain points. The difference between them is that personas have a human face, with a name and biographical information, whereas archetypes take the form of an abstraction.
What is a persona archetype?
One of the Jungian archetypes, the persona enables an individual to interrelate with the surrounding environment by reflecting the role in life that the individual is playing. In this way one can arrive at a compromise between one's innate psychological constitution and society.
What is a role based persona?
This kind of persona is also a goal-directed persona, but they focus on behavior. Role-based personas are hugely data-driven and incorporate qualitative and quantitative information, and they are mainly focused on the role of the user inside the organization.
