Tests

Can you carry out AB testing without the site being live?

Can you carry out AB testing without the site being live?
  1. Can you run AB tests other than Web pages?

Can you run AB tests other than Web pages?

And it's not just websites. You can test marketing emails or ads as well. For example, you might send two versions of an email to your customer list (randomizing the list first, of course) and figure out which one generates more sales. Then you can just send out the winning version next time.

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