What is a card sorting exercise?
Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups.
Is card sorting Qualitative or quantitative?
Is card sorting qualitative or quantitative in nature? In it itself, card sorting is a quantitative process. The main quantitative data output from a card sort is a set of similarity scores that measures the similarity of how users grouped their sets of information.