Card sorting report

1. What is the purpose of the card sorting exercise?
2. Is card sorting qualitative research?

What is the purpose of the card sorting exercise?

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups.

Is card sorting qualitative research?

Card sorting is a qualitative research method used to group, label, and describe information more effectively, based on feedback from customers or users. Most commonly, card sorting is used when designing (or redesigning) the navigation of a website or the organization of content within it.