Itqualityassurance
Can a logo be changed?
It's not uncommon for brands to do a logo refresh through subtle adjustments to one or more of their design elements. Sometimes something as simple as a change in typography, a color scheme update, or even a modification of graphics can make your company's logo appear more contemporary and fresh to your target market.
Is it OK to change brand logo?
Because logos are one of the most familiar elements of a business bringing the essence of everything you are, it's going to be a major risk if you change it. But it may be necessary in your case if you're merging with another business, or if you think the imagery is outdated.
What is it called when you change your logo?
Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
