What is a UX brief?
In a nutshell, a UX design brief is a concise document that aims at describing your design project. The ultimate UX brief's value is to ensure that both the client and the designers are on the same page when it comes to the project's goals, its key requirements, restraints, and opportunities.
What is the power of a UX project brief?
The power of a UX project brief comes primarily from: Reducing ambiguity. Making the team think deeper about the key project inputs. Helping to discover gaps in the team's understanding of the project.