Color

Choosing a button colour scheme

Choosing a button colour scheme
  1. What color should my buttons be?
  2. What are the 4 suggested factors to consider in selecting colors?
  3. Why you shouldn't use your brand color on buttons?
  4. What colors grab the attention most?

What color should my buttons be?

Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”. Meanwhile, Unbounce suggests that a BOB (big orange button) is ideal because orange “represents energy, enthusiasm, and a 'get-it-done' attitude.”

What are the 4 suggested factors to consider in selecting colors?

We've given you for free 5 important factors to consider when choosing colors for your brand: your target audience's emotions, your brand identity, your overall design, your competitors' colors, and culture.

Why you shouldn't use your brand color on buttons?

Many apps use their brand color on their call-to-action buttons. Doing this may seem like a harmless act of branding, but it can actually hurt the user experience. Brand-colored buttons can lead to inaccessible text labels, button state conflicts, and a lower clickthrough rate.

What colors grab the attention most?

Bright, bold and vibrant colors work best. However, any color that contrasts with your background will serve you well. Shades of yellow, orange, red, green, purple and blue are all excellent color choices to grab a user's attention.

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