Choosing a set of colors [closed]

1. What are the 4 suggested factors to consider in selecting colors?
2. Which are the 3 main components while choosing colors to use?

What are the 4 suggested factors to consider in selecting colors?

We've given you for free 5 important factors to consider when choosing colors for your brand: your target audience's emotions, your brand identity, your overall design, your competitors' colors, and culture.

Which are the 3 main components while choosing colors to use?

What we're talking about here is a color's hue, saturation, and value. That's it. Nothing more, nothing less. Just these three qualities.