Choosing colors in material design

1. How is color relevant in material selection?
2. What factors to consider in selecting colors?

How is color relevant in material selection?

Color helps express hierarchy, establish brand presence, give meaning, and indicate element states.

What factors to consider in selecting colors?

We've given you for free 5 important factors to consider when choosing colors for your brand: your target audience's emotions, your brand identity, your overall design, your competitors' colors, and culture. Apply these when choosing colors for any aspect of brand design.