Itqualityassurance
- What is empathy map with example?
- What is client empathy map?
- How do you create a customer empathy map?
- What do you put in an empathy map?
What is empathy map with example?
Definition: An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making. This article is a guide to empathy mapping and its uses.
What is client empathy map?
An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has gained much popularity within the agile community.
How do you create a customer empathy map?
To create an empathy map, gather any qualitative research data, personas, and your team. The only materials needed are large sheets of paper or a whiteboard, colored sticky notes, and markers. You can freehand sketch your map or print worksheets from the many free templates available online.
What do you put in an empathy map?
An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. The four quadrants refer to what the user: Said, Did, Thought, and Felt. It's fairly easy to determine what the user said and did.
