Personas

Combining personas and profiles rather than using them separately

Combining personas and profiles rather than using them separately
  1. What is the difference between profile and persona?
  2. What is the difference between personas and users?
  3. What are the 3 types of persona?

What is the difference between profile and persona?

Differences. A buyer persona is a fictional representation of your ideal customer; a buyer profile represents the type of company that would be a good fit for your product or services.

What is the difference between personas and users?

Buyer personas aren't necessarily users, but they can be. User personas focus on details such as ease of use. Buyer personas are more interested in higher-level goals. Keep in mind that a buyer persona may be a team of decision-makers with different goals and expectations.

What are the 3 types of persona?

3 Persona Types: Lightweight, Qualitative, and Statistical.

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