What is comparative usability testing?
What is comparative usability testing? Comparative usability testing is a usability testing method in which multiple versions of a website, app, or functional product are shown to users, and their performance is measured against specific tasks.
Why is comparative testing important?
This helps the consumers to compare the products and take purchase decisions diligently. It confirms and protects the “RIGHT TO CHOICE” which is guaranteed to Indian Consumers in the Consumer Protection Act, 1986. The test results are based on the findings of laboratory tests conducted by the concerned NGOs/VCOs.