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What is a UX competitive analysis?
What is a UX Competitive Analysis? A UX competitive analysis is a technique UX researchers use to understand the competition, identify opportunities, and find an edge. This analysis provides UX design teams with valuable insights to develop a UX strategy to enhance a product's user experience and business value.
Why competitive analysis is important in UX?
A competitor analysis allows UX designers to find out if there are any gaps in the market. For example, through your research, you may discover a feature that your competitors' products do not have. Imagine you identify a feature that would help an underserved market, let us say students in this case.
