What are the 3 variables of analyzing competitors?
Three additional variables that every firm should monitor with respect to competitors are: share of market (competitor's sales' share in the target market), share of mind (percentage of customers who name the competitor when asked which firm first comes to mind in an industry) and share of heart (percentage of ...
What are the 4 types of competitors?
There are four types of competition in a free market system: perfect competition, monopolistic competition, oligopoly, and monopoly.